Hardback (28 Feb 2002)
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This work offers an accessible overview of key concepts in e-business at an introductory level, illustrated with case studies throughout. It is informed by research and practice from marketing, IT, strategy and organizational studies.
| ISBN: | 9780333949139 |
| Publisher: | Palgrave |
| Imprint: | Palgrave |
| Pub date: | 28 Feb 2002 |
| DEWEY: | 658.84 |
| DEWEY edition: | 21 |
| Number of pages: | 266 |
| Weight: | 565g |
| Height: | 247mm |
| Width: | 190mm |
| Spine width: | 20mm |
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Paperback
Published 28 Sep 2006
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