E-Commerce in India

E-Commerce in India Assessments and Strategies for the Developing World

Hardback (09 Nov 2011)

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Publisher's Synopsis

Tracing the story of India as it emerged as the IT superstar on the global digital stage, this book presents a framework to assess the success of such strategies across economies and enterprises and uses it to present the status across fourteen developing economies. In doing so it finds that several of the developing countries (including India) still lack wholly appropriate and fully assimilated policies and strategies that have restricted their potential for success in the digital economy.

Book information

ISBN: 9788180381676
Publisher: LexisNexis
Imprint: Butterworths
Pub date:
Language: English
Number of pages: 310
Weight: 644g
Height: 246mm
Width: 155mm
Spine width: 22mm