Publisher's Synopsis
Economics in Business is a concise, business focused book which illustrates how the ideas and perspectives of economics can help us make sense of the world in which we live. This book analyses the business world first and then applies the relevant economic theories. Business models such as Porter¿s five-forces are used to explain the relevance of the theory to business life and the real problems faced by firms and managers. This is a highly accessible book which communicates complex ideas in a straightforward and easy to understand manner.
The book is suitable for undergraduate students studying a one-semester business economics course. The book will also be appropriate for DMS students and MBA modules in economics.
