Publisher's Synopsis
This text explores the application of a variety of financial and merchandising strategies for maximising access to markets.
Effective Marketing Management
Paperback (01 Jan 1991)
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Book information
| ISBN: | 9780870057434 |
| Publisher: | Fairchild Fashion & Merchandising Group |
| Imprint: | Fairchild Fashion & Merchandising Group |
| Pub date: | 01 Jan 1991 |
| DEWEY: | 658.8 |
| DEWEY edition: | 21 |
| Number of pages: | 288 |
| Weight: | 782g |
| Height: | 212mm |
| Width: | 298mm |
| Spine width: | 27mm |
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