Publisher's Synopsis
Entrepreneurs are aware of the process of launching a new company and understand the critical role of business in the economy. This open textbook describes the steps needed to start a new business and provides insights into the involvement of start-ups such as investors, bankers, accountants, attorneys, suppliers, clients, and employees. The text covers every step of the entrepreneurial process, from looking for an opportunity and molding it into an appealing product or service to launching, developing, and finally harvesting the new company, delving into the real-world trials and tribulations of entrepreneurship.The incorporates key entrepreneurship principles and realistic case studies, helping students to gain an inclusive perspective on how companies are born, grow, thrive, or fail. The authors explore the worldwide entrepreneurial competition of nations, identify the essential factors for starting a new company and developing it into a profitable company, and show how to develop a workable business model. Each important field of entrepreneurship, including marketing, strategy, team building, financial forecasts, business planning, and more, is covered by simple, straightforward chapters.
