Publisher's Synopsis
The third edition of this creative and successful textbook provides a broad overview of entrepreneurship from a theoretical and practical perspective. Engaging for undergraduates, it embeds theories of entrepreneurship with tensions and dilemmas, presented as paradoxes for each chapter. It offers insights into the entrepreneurial process and challenges readers to assess the paradoxes and pitfalls encountered on an entrepreneurial journey.
Key benefits include:
- Opportunities for student involvement through theory, paradoxes, actions, and exercises
- Real-life international case stories by high profile entrepreneurship scholars, such as William B. Gartner, Saras Sarasvathy, Alain Fayolle, Benson Honig
- Latest thinking on phenomena such as sustainability, nascent entrepreneurship, design thinking, the circular economy and technology entrepreneurship.
All undergraduate students with or without prior entrepreneurship education can enjoy the many benefits, puzzles, and insights the book has to offer. It is ideal for undergraduate students on introductory courses in entrepreneurship, as well as more advanced students interested in entrepreneurial opportunities and processes.
