Hardback (14 Aug 2002)
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This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award". Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.
| ISBN: | 9780762308699 |
| Publisher: | Emerald Group Publishing Limited |
| Imprint: | JAI Press Inc. |
| Pub date: | 14 Aug 2002 |
| DEWEY: | 658.8 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 236 |
| Weight: | 509g |
| Height: | 234mm |
| Width: | 156mm |
| Spine width: | 14mm |
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