2Revised Edition
Paperback (23 Mar 2000)
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Includes delivery to the United States
Out of stock
Providing coverage of key marketing topics and issues, this text features an online chapter on Internet Marketing and a full set of ancillaries. Entrepreneurship boxes should help users apply concepts to the fastest-growing segment of business: small business.
| ISBN: | 9780324043761 |
| Publisher: | South Western College Publishing |
| Imprint: | South Western College Publishing |
| Pub date: | 23 Mar 2000 |
| Edition: | 2Revised Edition |
| DEWEY: | 658.8 |
| Language: | English |
| Number of pages: | 608 |
| Weight: | 1270g |
| Height: | 279mm |
| Width: | 216mm |
| Spine width: | 25mm |
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