European Business Strategies

European Business Strategies The European and Global Strategies of Europe's Top Companies

2nd Edition

Paperback (30 Jul 1994)

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Publisher's Synopsis

This revised and updated edition assesses the strategies which companies have adopted to tackle the challenges and opportunities of the Single Market. Based on a study of 250 top European and multinational companies, it analyzes 22 market sectors and presents a series of case studies that demonstrate successful strategies. Additionally, the author explains how managers can examine and assess the opportunities available through the Single Market.

Book information

ISBN: 9780749412388
Publisher: Kogan Page
Imprint: Kogan Page
Pub date:
Edition: 2nd Edition
DEWEY: 658.4012
DEWEY edition: 20
Language: English
Number of pages: 304
Weight: 520g
Height: 234mm
Width: 153mm