Publisher's Synopsis
This up-to-date textbook provides a comprehensive site study of how European enterprises are coping with the important issue of European integration.;Each chapter contains discussion questions, a case study and questions on the case which extends the student's understanding of the topics covered. This edition's key features include: additional cases; and new chapters on political and legislative frameworks.;The book is suitable for undergraduates of European and international business, HNC/D students and MBA students.
