Publisher's Synopsis
Exploring the concepts involved in planning events, this study is designed to develop an understanding of the key issues which include: management, logistics, staging, marketing, promotion and post-event evaluation.
Paperback (19 Oct 2001)
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Exploring the concepts involved in planning events, this study is designed to develop an understanding of the key issues which include: management, logistics, staging, marketing, promotion and post-event evaluation.
ISBN: | 9780750647960 |
Publisher: | Butterworth-Heinemann |
Imprint: | Butterworth-Heinemann |
Pub date: | 19 Oct 2001 |
DEWEY: | 394.2068 |
DEWEY edition: | 21 |
Number of pages: | 321 |
Weight: | 690g |
Height: | 246mm |
Width: | 189mm |