Publisher's Synopsis
- A guide to achieving commercial goals through the development and deployment of IT systems and software
- Content is UK-focused, unlike other titles which tend to originate from older, US texts
- Will appeal to the majority of IT professionals, who now work in business-facing roles
- Advertising campgian will reach over 100,000 IT professionals via 'Computing', 'Computer Weekly' and 'IT Now' and UK universities and business schools
