Publisher's Synopsis
The comprehensive guide to customer service for the 21st century.
Even the most successful companies need their customers happy and coming back for more. Whether you're just starting your business and want to lock up great customer service procedures or you're an established company looking to revamp your customer service to answer new market needs, this is the resource for you.
Unlike other guides that are brimming with irrelevant and outdated information, Extra Mile offers:
- A total of 500 essential tips, divided into eight parts, including: "Real-Life Scenarios", "Crisis Management", and "Building Customer Loyalty"
- Intel into the customer service secrets of business giants such as American Express, Southwest Airlines, and Ritz-Carlton Hotels
- A section dedicated to providing excellent customer service online
- A guide for avoiding conflict and negative reviews with a list of 50 things never to do
