Paperback (31 Mar 1998)
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Should consumers fear advertising? This study argues that the answer is no, and that advertising's role is in promoting competition and reducing prices. These are conclusions drawn from an analysis of economic evidence from around the world.
| ISBN: | 9782940124022 |
| Publisher: | AEI Press,US |
| Imprint: | AEI Press,US |
| Pub date: | 31 Mar 1998 |
| DEWEY: | 659.1042 |
| Number of pages: | 125 |
| Weight: | 249g |
| Height: | 216mm |
| Width: | 152mm |
| Spine width: | 9mm |
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