Financial Services Marketing

Financial Services Marketing Proven Techniques for Advertising, Direct Mail and Telemarketing

1st Edition

Book (30 Jun 1990)

Not available for sale

Includes delivery to the United States

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Publisher's Synopsis

Financial organizations are learning that they must market their services aggressively and here the author, a marketing consultant, covers all facets of budgeting, list building and advertisement design as well as where to advertise and how to generate leads.

Book information

ISBN: 9780830680627
Publisher: Liberty Hall Press
Imprint: Liberty Hall Press
Pub date:
Edition: 1st Edition
DEWEY: 332.10688
DEWEY edition: 20
Language: English
Number of pages: 246
Weight: -1g