Publisher's Synopsis
Designed to appeal to today's student of applied calculus, this text blends elements of reform with a strong emphasis on applications, and uses technology to promote understanding of the concepts and relevance of the material. It includes a diversity of examples and exercises, a large number of which are based on referenced data from business, economics, life, and social sciences. The authors carefully strike a pedagogical balance between applications based on real data and more traditional generic applications. An extensive Web site unifies the applications, and use of technology (graphing calculators and spreadsheets) are integrated throughout the text. Relevant and useful pedagogical tools aim to help students grasp the concepts, and the book's text-specific Web site contains interactive tutorials and a number of useful online activities. Information is presented in a conversational and student-oriented style, with frequent use of question-and-answer dialogue format that encourages the development of mathematical curiosity and intuition.
