Paperback (21 Apr 1997)
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Marketing guru Al Ries uses penetrating examples from many top companies to show how the surest path to success comes not from constantly expanding into new lines but instead from focusing on the core business - what the company does best
| ISBN: | 9780006387350 |
| Publisher: | HarperCollins Publishers |
| Imprint: | HarperCollinsBusiness |
| Pub date: | 21 Apr 1997 |
| DEWEY: | 658.802 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 304 |
| Weight: | 220g |
| Height: | 198mm |
| Width: | 130mm |
| Spine width: | 20mm |
