Franchising Globally : Innovation, Learning and Imitation

Franchising Globally : Innovation, Learning and Imitation

1st ed. 2010

Paperback (31 Mar 2010)

  • $118.34
Add to basket

Includes delivery to the United States

10+ copies available online - Usually dispatched within 7 days

Publisher's Synopsis

Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.

Book information

ISBN: 9781349315444
Publisher: Palgrave Macmillan UK
Imprint: Palgrave Macmillan
Pub date:
Edition: 1st ed. 2010
DEWEY: 658.8708
DEWEY edition: 23
Language: English
Number of pages: 253
Weight: 386g
Height: 235mm
Width: 155mm
Spine width: 14mm