Publisher's Synopsis
You have undoubtedly used a search engine to find a local business or service you require. It is an incredible tool for consumers. It is also an incredible tool for business owners and marketers. Learn how to make the most of your marketing with the art of search engine optimization (SEO). It can take your business to new heights and give you an edge on the competition.
Author and SEO expert Jason Healey cites the results of a Pew Research Center study when he discusses the benefits of SEO. According to the study, 91 percent of search engine users say they always find the information they're seeking. That information could include your own small business. Consumers trust search engines, and there is a simple process to place your business higher in search results. Healey shows you how to
- perform market research,
- identify keywords to target consumers,
- optimize your website,
- use strategic inbound links, and
- measure your ROI and the success of your SEO efforts.
He includes simple explanations for each step in the process and the dramatic results SEO can bring to your business. With Healey's expertise, reevaluate your marketing strategy and make search engines work for you!
