Publisher's Synopsis
THE 6-STEP METHOD TO GUIDE SMEs IN DEVELOPING AND IMPLEMENTING A WINNING INTERNATIONALIZATION STRATEGY!
Internationalization has become the mantra for companies looking to grow, not only for large corporations but also for Small and Medium Enterprises.
Despite this, many entrepreneurs and managers, especially those in SMEs, are unaware of the strategic steps to take and lack the appropriate methods and tools to successfully approach foreign markets. Consequently, they risk making fatal mistakes or relying on unscrupulous local partners.
The GOABROAD(c) Method, developed by the author in over 30 years of experience in international markets and adopted by dozens of companies in various sectors, guides you step by step through the process of entering and developing foreign markets. Unlike most other texts, it goes beyond merely outlining strategy and tactics; it provides you with all the concrete models and tools to apply at every stage of your internationalization project.
