Publisher's Synopsis
Like never before, E-Commerce is driving business growth. Getting E-Commerce Right provides an easy-to-follow guide to finding digital commerce success. The book is divided into three distinct sections: PLAN Your E-Commerce, BUILD Your E-Commerce and GROW Your E-Commerce. Each section contains a series of common Challenges you will face if you're upgrading existing E-Commerce initiatives or starting fresh with new E-Commerce. With each Challenge is relevant guidance to help business leaders and E-Commerce managers maximize online sales growth. Each Challenge is followed with a 1-in-30 activity, providing a task that you can do in the next 30 days to move towards better E-Commerce.
