Publisher's Synopsis
Much of what a business owner does, online or otherwise, is try and increase exposure for their business. They want to make more customers aware of their presence so more customers will go to them instead of the competitor. This is exactly what the 3-Pack does in the online space. More customers are using Google over any other search engine and more customers are searching locally now more than ever. When they do perform a search in order to look for a business, service, or product, you want to make sure it's your name they see first. Table of Contents: 1.About the Author 2.What is the Google 3-Pack? 3.Why is it important that my business is in the 3-Pack? 4.Is it free to get into the 3-Pack, or do I have to pay? 5.Are there any requirements for using Google My Business? 6.How can I get my business into the 3-Pack? 7.How can I optimize a Google My Business Listing? 8.Is it true that if you have bad reviews, being in the 3-Pack can hurt your business? 9.How does Google know it's really my business when I enter information? 10.A former employee claimed my listing and now I don't have access to it. What can I do? 11.Does the free website Google offers replace my website? 12.What does my website have to do with the Google 3-Pack? 13.Is it okay not to include my address in the listing? 14.What if my NAP isn't consistent? 15.What do online directories have to do with the 3-Pack? 16.Why is one of my business locations showing, but not the other? 17.Do I need to make my local landing pages different from the main page? 18.How many location landing pages should I have on my website? 19.How can I delete several fake reviews on one of my business listings? 20.Can I use stock art images in my listing? 21.Do random people really have the authority to change my listing in Google My Business? 22.Is Google My Business a social network? 23.Is there any value to being in the top 20 results? 24.Are there paid ads in the 3-Pack? 25.What are the biggest mistakes people make when creating a Google My Business profile? 26.How can I delete a listing? 27.Is there an app for Google My Business? 28.Next Steps
