Publisher's Synopsis
Excerpt from Graphs as a Managerial Tool: A Case Study of Du Pont's Use of Graphs, 1904-1949; February 1984
Today graphs are an accepted feature of the managerial world. They appear in reports, memos, presentations to colleagues or clients, annual reports, sales brochures, and the pages of business magazines and newspapers. They are even part of the popular image of business; the executives pictured in cartoons frequently sit in front of large wall charts of sales or profits. Moreover, microcomputers with graphics software promise to make graphs even more common by making graphs in minutes that an art room would have taken hours to produce. As powerful tools for communicating, analyzing, and monitoring the massive amounts of data managers deal with daily, graphs are here to stay.
Although we take them for granted now, graphs and charts appeared on the managerial scene relatively recently. They have served as managerial tools only since the very end of the nineteenth century and the beginning of the twentieth. As businesses grew and evolved structurally during those years, the managers who came to manage the enterprises needed better ways of handling larger quantities of data. At the same time, the capabilities of graphics were just beginning to be understood beyond circles of statisticians. In combination, these two factors led businesses to adopt graphical tools for managerial uses.
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