Publisher's Synopsis
"Green Marketing: Consumer Awareness and Action" by E Jeevartnam Jane is a comprehensive guide that explores the crucial role of consumer behavior in promoting sustainable environmental practices. The book is designed to provide a deep understanding of the principles of green marketing and its practical implications for businesses, policymakers, and consumers alike.
Throughout the book, E Jeevartnam Jane examines the importance of environmental awareness, concern, and action in shaping the behavior of consumers towards sustainable products and services. He delves into the psychological, social, and cultural factors that influence consumer behavior and the potential impact of green marketing initiatives in promoting positive environmental outcomes.
The book covers a range of topics, including the evolution of green marketing, the concept of sustainable consumption, and the challenges and opportunities associated with promoting green products and services. It also provides a wealth of case studies, examples, and practical strategies to help businesses and policymakers implement effective green marketing initiatives and promote environmental sustainability.
Overall, "Green Marketing: Consumer Awareness and Action" is an essential resource for anyone interested in understanding the complexities of consumer behavior and the critical role of green marketing in promoting sustainable environmental practices. It is a must-read for academics, students, researchers, policymakers, and practitioners who are committed to promoting a more sustainable and environmentally conscious future.
