Publisher's Synopsis
The success rate for businesses in the United States is abysmally low, with only 5% of all businesses surviving past their fith year. What is it that separates the survivors from the others? Knowledge, education, luck, skill, money, perseverance, even pigheadedness?
This book is for the business owner, executive, or marketing professional who is looking for a quick primer on how to succeed in the new digital economy. The world you grew up in isn't the world you live in today, or as an ad for a car company once said, "this is not your father's Oldsmobile." What worked yesterday won't work today, and you need to make sense of the dizzying array of developments that have taken place over the past few years. Within this book is an introduction to everything you should be thinking about in order to meet your sales and marketing goals. Starting with the founding principles of business development, through modern-day digital marketing strategies and best practices.
