Publisher's Synopsis
How to Build a Brand is a complete guide for designing and creating successful fashion brands.Lisa Elliot-Rosas is a successful owner of notable showrooms in New York and Los Angeles, eM Productions and has developed countless fashion lines during the course of her 25 year career. She also designs and co-owns her own clothing brand Furo. Series 01 will walk you through the thinking, planning and actions necessary to produce a successful fashion brand from start to finish. The information is highly interactive and includes exercises and worksheets to assist you through the process.Volume 3 shows you how to effectively promote your fashion and walks you through the process of manufacturing and distribution. You will also learn how to manage costs throughout the design process to ensure your fashion line is profitable.
