Publisher's Synopsis
Your business's brand once meant little more than the logo on your letterhead. Today, with the advent of social media and vocal online customers, branding means so much more.
In the twenty-first century, your brand is your voice, your vision, your values, your meaning, and your purpose; it's now less about what you're selling, and more about how people identify with what you believe.
In "Heart: Building a Great Brand in the Digital Age," entrepreneur and business consultant Dan Pestretto lays out a simple but powerful roadmap for growing your brand, based on his Principles of Heart.
When you add your heart and passion into your business model, customers can't help but notice-and respond to-your sincerity and vision. Truly believing in what you're doing strengthens your reputation, while putting your heart into customer service ensures consumers have a positive experience with your company-a vital component of branding in a world where one negative Tweet can ruin a brand's reputation in days.
Thorough, insightful, and entertaining, "Heart" offers entrepreneurs a chance to reach out to the public, creating a connection that benefits businesses and customers alike.
