Publisher's Synopsis
Have you ever had a great idea that would help your company be more efficient or make more money? How do you go about organizing your idea, gaining the support of others, and presenting-with confidence-your idea to management? To get a solid sense of the traction it needs, or to work on a project that has been delegated to you, you'll need to become
adept in the creation of a business case.
A business case qualitatively and quantitatively rationalizes an investment, while considering elements that could include the needs of the business, proposed solutions, and economic outcomes.
For managers and leaders who work in complex companies, this book serves as a guideline and a template for establishing a consistent model for rationalizing investments across any company. It also provides a backdrop for business leaders to align around common goals while considering the scarcity of resources. Unlike other books, this one is different. It's brief and to the point and written in an easy to understand tone so that you can effectively utilize your time on the tasks at hand; building a believable business case.
