Publisher's Synopsis
The world of business is changing at unprecedented speed - the on-line revolution means that a corporation can be industry leader one moment, obsolete six months later. Every company must seize the vast opportunities available via the web in order to succeed - Hyperwars explains how. Entire industries, from computer sales to law firms, are being thrown into chaos as consumers shift buying patterns when they find that many functions can be performed better, faster and more conveniently in the online world than in the physical one. Only those companies which innovate constantly in the virtual world to create distinctive, desirable products, marketed using all available opportunities, will survive. For those who stay one step ahead in the ferociously competitive age of hyperwars the rewards can be huge. In this climate, managers need practical guidance, and they need it fast. Industry innovator Bruce Judson outlines 11 action-oriented strategies for the new era of e-commerce and analyses the methods used by hundreds of successful companies, from local businesses to multinational corporations such as Kodak. From guidance on cutting costs to tips for winning market dominance, Judson provides readers with the tools they need to foresee and prepare for the changes to come.
