Igniting Gen B & Gen V The New Rules of Engagement for Boomers, Veterans, and Other Long- Termers on the Job

Set against this bleak prognosis of a diminishing workforce and a burgeoning deficit of experienced and engaged workers, Igniting Gen B and Gen V demonstrates the new business reality: staying ahead of the curve is no longer just about recruiting new talent.Noted talent management expert Nancy Ahlrichs delivers both cutting-edge research and pioneering lessons on how the most competitive companies in America are tapping into the innovation and creativity of their longtime employees, developing an organization-wide competency in employee engagement and changing the direction of their bottom line. From Ford to Wal-Mart to Google, dozens of "employers of choice" examples illustrate what it takes to release full engagement, capture knowledge, teach skills and reengage all employees—especially longtime boomers and veterans coasting to retirement. Incorporating a set of checklists, tips, techniques and tools, Ahlrichs's five-step program offers how-tos for assessing demographics, redefining retirement and the job, providing flexibility, mandating performance, and making engagement part of the culture.