Publisher's Synopsis
IKEA is recognized as one of the world's most innovative and successful companies. Under the leadership of Ingvar Kamprad, this previously small Swedish furniture maker has transformed itself in to one of today's great global companies, that has shaped the lifestyle of people from west to east.;The secret of the magic of IKEA is captured in this book. Dramatized through 20 fables, the authors present 20 key business lessons distilled frm IKEA and Ingvar Kamprad to inspire and benefit managers from other companies and industries.
