In Search of PROFIT - From Value Chain to Profit Chain - Introducing The Profit Chain Framing the BIG DECISIONS in a Data Driven Organization

Where do profits come from and how are they made?
The author shows how profits are the outcome of a specific set of fundamental and unavoidable decisions, playing together.
Knowing these decisions and how they relate, can help people (and you) succeed much better in their search for profit - than not knowing them! These unavoidable decisions are the decisions in The Profit Chain(TM). They are recurring every day in any organization, and therefore unavoidable.
Brilliant CEO´s and high paid business consultants know these decisions, and the sequence they should be made in to make profits. They use this knowledge to make organizations optimize profits. Amazingly this knowledge and management skill is generally unknown to most people.

Michael Porter and the mindset of ''The Value Chain'' was developed more than 30 years ago. It has worked for many leaders so far. But the world has changed since then.
Globalization and outsourcing is normal. Internet and automation is normal. The mobile phone and mobility is normal. BIG DATA are registered and saved about every event in people´s lives. Information overflow is a constant risk. But most of important - management is about to become scientific because the data necessary for making science out of business is there!
In this world, your progress will depend on your ability to search for profit by framing the BIG DECISIONS for evidence based decision making, in the ever-growing mountains of BIG DATA that faces data driven organizations.

Up to the launch of "In Search of PROFIT", we searched for the word "profit" on the web sites of the Forbes list´s 24 most successful business schools, like Insead, IMD and London School of Economics. Many different pages that included the word "profit" turned up. None of them displayed information with the intention of teaching students to systematically "understand profit, identify the sources of profit, and learn how to make it".
On the contrary, many of the pages were about non-profit, social responsibility etc. All good issues, but about how profits, already made, can be distributed for good humanitarian purposes.
The author Finn Gilling, with more than 25 years of consulting and teaching experience, has made it easy for you to understand, learn and exploit the secret of the fundamental and unavoidable decisions in The Profit Chain(TM).

This book is a must for everyone, who wants a deep scientific based understanding, of where profits come from and how they are made.
Help yourself to become an expert in - the logic of profit!