Publisher's Synopsis
A major theme of the 1990s is the internationalization of business, reflected in undergraduate and postgraduate courses. This Lecturer's guide accompanies a text of the same title which identifies some of the most important issues facing business as economic activity becomes increasingly international. It provides a practical introduction to the subject with an even division between text and cases and examines a range of different sized companies operating on a local, regional and global scales.;This is an introductory text written for students with little or no experience of business. The case study approach, however, enables international business / management students to use knowledge and skills acquired in complementary modules such as international marketing, the business environment and international finance.;It is suitable for undergraduate courses in International Business and Management, postgraduate courses in International Business and Management, including MBA complementary courses in International Marketing, International Finance and Business Environment.
