International Management A Review of Strategies and Operations

International Management provides an ideal introduction to the key issues faced by international managers. It is appropriate to a range of undergraduate and postgraduate programmes, including the Institute of Export. The book begins with an overview of the strategic context before going on to deal with the range of options faced by international managers, from licensing and franchising to foreign direct investment. It then considers the practical issues involved in implementing an export strategy, from market research through to financial management, human resource issues, production, logistics and distribution. The book concludes with an analysis of the nature of corporate planning and the international environment in which the manager must operate. Michael Brooke is a freelance author, consultant and lecturer. He was formerly Director of the International Business Unit at UMIST.