Publisher's Synopsis
Investing for your charity is a responsible business. Your first instinct when investing your charity's funds may well be one of caution, avoiding risk and not over-spending. A seemingly natural and vigilant approach, but one that this book turns on its head. It challenges conventional charity investment practice and argues that a growing pile of money should be seen as a measure of failure - what your charity has failed to spend - rather than success. Being over-protective of the capital can thwart your charity's ultimate mission; meanwhile, spending more can make a real difference.
