Publisher's Synopsis
La Dolce Vita University 2nd Edition should be a book of broad and perennial interest both domestically and overseas (particularly in the U.K., Canada, Japan and China). It could sell as either an impulse or planned purchase to any of these prospects:
Targeting-wise, LDVU has numerous advantages since there are myriad Italian travel, heritage and language teacher affiliation groups, organizations and businesses that can be marketed to and with whom alliances can be forged. Below is a sampling of initial possibilities.
Marketing Alliances / Speaking Engagements / Special Distribution Opportunities
Other prominent Italian-American heritage organizations with large local chapters in the NE corridor, Chicago and West Coast; these include:
The author has "two degrees of separation" from Lidia Bastianich, Mario Batali, Stanley Tucci (his mother has written advance praise for the book already) and Chaz Palmiteri.
Channels of distribution beyond traditional and independent bookstores
