Seventh Edition
Hardback (01 Jan 2020)
Not available for sale
Includes delivery to the United States
Out of stock
"Throughout this edition numerous examples of how students engage in marketing activities every day of their lives-either as consumers or sellers of a product or service. In addition to providing the traditional study and reinforcement tools of most principles of marketing products, we also offer ways to help students think critically about and apply core concepts"--.
| ISBN: | 9781260260359 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw-Hill Education |
| Pub date: | 01 Jan 2020 |
| Edition: | Seventh Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | cm |
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