Publisher's Synopsis
Wheeler's biography recounts the evolution of Charles Tyrwhitt Shirts; being one of the first mail order companies to exploit the internet, they have also now diversified into over-the-counter retail. Not only an engaging and dramatic business story, Male Order also offers practical insights that will be valuable to any entrepreneur. Wheeler gives an honest account of the ups and downs of his business: from the initial startup and growth, to the crisis when he lost the business and how he got it back. This moving story will be an inspiration to those of you who have struggled in business.
