Marketing Competences and Strategic Flexibility in China

Marketing Competences and Strategic Flexibility in China

2007

Hardback (01 Dec 2006)

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Publisher's Synopsis

Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.

Book information

ISBN: 9780230013506
Publisher: Palgrave Macmillan UK
Imprint: Palgrave Macmillan
Pub date:
Edition: 2007
DEWEY: 658.40120951
DEWEY edition: 22
Language: English
Number of pages: 261
Weight: 456g
Height: 218mm
Width: 162mm
Spine width: 20mm