Marketing Financial Services

Marketing Financial Services A Strategic Vision

Book (28 Feb 1987)

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Includes delivery to the United States

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Publisher's Synopsis

Considers the impact of deregulation, gives advice on strategic planning, and explains how to do market research and develop, deliver, and promote new services.

Book information

ISBN: 9780870945175
Publisher: Dow Jones-Irwin
Imprint: Dow Jones-Irwin
Pub date:
DEWEY: 332.10688
DEWEY edition: 19
Language: English
Number of pages: 268
Weight: -1g