Publisher's Synopsis
The text is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned.
Marketing Management: A Strategic, Decision-Making Approach (w/GAMAR Software)
Fourth Edition
Paperback (01 Jul 2001)
Not available for sale
Includes delivery to the United States
Out of stock
Check stock
Book information
| ISBN: | 9780072472950 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw-Hill |
| Pub date: | 01 Jul 2001 |
| Edition: | Fourth Edition |
| Weight: | 1095g |
| Height: | 251mm |
| Width: | 203mm |
| Spine width: | 22mm |
