Marketing Management

Marketing Management

International student Edition

Paperback (16 Feb 2009)

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Includes delivery to the United States

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Publisher's Synopsis

Marketing Management 1/e effectively captures and communicates to students how marketing management is really practiced in the 21st century world of business.

Book information

ISBN: 9780071283182
Publisher: McGraw-Hill Education
Imprint: McGraw-Hill
Pub date:
Edition: International student Edition
DEWEY: 658.8
DEWEY edition: 22
Weight: 1315g
Height: 254mm
Width: 203mm
Spine width: 25mm