Marketing Management

Marketing Management A Strategic, Decision-Making Approach - McGraw-Hill/Irwin Series in Marketing

5th Edition

Paperback (01 Apr 2004)

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Publisher's Synopsis

Book information

ISBN: 9780072863703
Publisher: McGraw-Hill Education
Imprint: McGraw-Hill
Pub date:
Edition: 5th Edition
DEWEY: 658.8
DEWEY edition: 22
Number of pages: 544
Weight: 918g
Height: 254mm
Width: 206mm
Spine width: 22mm