6th Edition
Paperback (01 Dec 1996)
Not available for sale
Includes delivery to the United States
Out of stock
This brief text focuses on the middle management marketing decisions students are most likely to encounter in their careers, with challenging end-of-chapter questions and situations to test students' analytical and critical skills.
| ISBN: | 9780071142557 |
| Publisher: | McGraw-Hill |
| Imprint: | McGraw-Hill |
| Pub date: | 01 Dec 1996 |
| Edition: | 6th Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 20 |
| Number of pages: | 496 |
| Weight: | 771g |
| Height: | 233mm |
| Width: | 182mm |
| Spine width: | 27mm |
