Marketing Scales Handbook Vol. 3 A Compilation of Multi-Item Measures
Hardback (01 Jul 2001)
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Book information
| ISBN: | 9780877572909 |
| Publisher: | American Marketing Association |
| Imprint: | American Marketing Association |
| Pub date: | 01 Jul 2001 |
| DEWEY: | 658.83028 |
| DEWEY edition: | 22 |
| Number of pages: | 1651 |
| Weight: | 2182g |
| Height: | 270mm |
| Width: | 190mm |
| Spine width: | 61mm |
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