Publisher's Synopsis
Stay ahead in the marketing game by harnessing the power of artificial intelligence
AI & Marketing For Dummies is your introduction to the revolution that's occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You'll also learn to manage SEO and customer personalization with powerful new technologies.
- Peek at the inner workings of AI marketing tools to see how you can best leverage their capabilities
- Identify customers, create content, customize outreach, and personalize customer experience with AI
- Consider how your team, department, or organization can be retooled to thrive in an AI-enabled world
- Learn from valuable case studies that show how large organizations are using AI in their campaigns
This easy-to-understand Dummies guide is perfect for marketers at all levels, as well as those who only wear a marketing hat occasionally. Whatever your professional background, AI & Marketing For Dummies will usher you into the future of marketing.
