2nd edition
Paperback (14 Oct 2016)
Save $11.10
Includes delivery to the United States
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This text is designed to engage students in the study of marketing. A diverse range of organisations, goods and services from Australia, New Zealand and the Asian region are featured to illustrate key concepts, coupled with detailed coverage of the latest marketing theory, research and thinking.
| ISBN: | 9781118389003 |
| Publisher: | John Wiley & Sons |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 14 Oct 2016 |
| Edition: | 2nd edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 23 |
| Language: | English |
| Weight: | 1488g |
| Height: | 250mm |
| Width: | 216mm |
| Spine width: | 27mm |
