2nd Edition
Hardback (27 Sep 1999)
Not available for sale
Includes delivery to the United States
Out of stock
No other book brings students closer to doing real marketing. Students experience real marketing three key ways in the text: through Real People/Real Choices segments, entrepreneurial-focused Spotlight boxes, and end-of-part cases based on a real start-up company. The extensive supplement package, including the "Living Laboratory" website, reinforces the experiential thrust of the text.
| ISBN: | 9780130213044 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 27 Sep 1999 |
| Edition: | 2nd Edition |
| DEWEY: | 658.8002373 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 580 |
| Weight: | 1439g |
| Height: | 284mm |
| Width: | 216mm |
| Spine width: | 27mm |
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