Publisher's Synopsis
Introduces marketing from a practical, real-world perspective. This work fosters the development of students' decision-making skills through the presentation of current trends in marketing thought and practice.
Marketing Real People, Real Choices
Hardback (11 Dec 1996)
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Book information
| ISBN: | 9780205152063 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 11 Dec 1996 |
| DEWEY: | 658.8002373 |
| DEWEY edition: | 20 |
| Number of pages: | 774 |
| Weight: | 1785g |
| Height: | 285mm |
| Width: | 220mm |
| Spine width: | 35mm |
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