Publisher's Synopsis
For the Principles of Marketing course.
Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day.
Marketing Real People, Real Choices: International Edition
5th edition
Paperback (03 Dec 2007)
Not available for sale
Includes delivery to the United States
Out of stock
Other formats/editions
Check stock
Book information
| ISBN: | 9780131579101 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 03 Dec 2007 |
| Edition: | 5th edition |
| Number of pages: | 640 |
| Weight: | 1322g |
| Height: | 276mm |
| Width: | 222mm |
| Spine width: | 22mm |
We recommend
$1.52off
Bundle: MKTG, 13th + MindTap, 1...
Paperback
Published 18 Jun 2020
Save $1.52
RRP $68.49- $66.97
